SEO Tricks and Techniques
SEO Tips and Tricks for Powerful Search Engine Optimization
SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you've got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning.
1.Write great content (HIGH PRIORITY)
Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.
2.Write unique content (HIGH PRIORITY)
Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.
3.Add new content all the time (HIGH PRIORITY)
Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.
4.Create a great keyword phrase (HIGH PRIORITY)
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.
5.Choose a phrase that is popular, but not too popular (HIGH PRIORITY)
When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.
6.Write an accessible site (HIGH PRIORITY)
Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines
to read and rank your pages.
7.Use the keyword phrase in your title tag (HIGH PRIORITY)
The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.
8.Get a domain with your keyword phrase (HIGH PRIORITY)
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.
9.Use the keyword phrase in your URL (HIGH PRIORITY)
Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.
10.Use your keyword phrase a lot, but not too much (HIGH PRIORITY)
The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.
11.Use your keyword phrase in headlines (HIGH PRIORITY)
Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.
12.Use your keyword phrase in anchor text of links (HIGH PRIORITY)
Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.
13.Ask other people for links to your page (HIGH PRIORITY)
A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.
14.Try to get your keyword phrase inside incoming links (HIGH PRIORITY)
Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.
Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made. For example:
Please link to this page: SEO Tricks and Techniques
15.Try to get links from reputable sites (HIGH PRIORITY)
Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.
16.Try to get links from similar sites (HIGH PRIORITY)
Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.
17.Try to get links from .edu, and .gov sites (HIGH PRIORITY)
Sites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you, that gives your site more credibility as well.
18.Create as much content as you can (MEDIUM PRIORITY)
Content is king. The more content you have on your site, the more there is to be
indexed and appear in search engines.
19.Keep your site content inside one theme (MEDIUM PRIORITY)
The theme or topic of your entire site is important as well. If you have a lot of
pages all around one basic theme, that will lend more credibility to each page that follows that same theme.
20.Keep your site live as long as possible (MEDIUM PRIORITY)
Older pages (at the same domain) will rank higher than newer ones.
21.Create a sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site.It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.
22.Create an XML sitemap or Google sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.Use 301 redirects for permanent redirects (MEDIUM PRIORITY)
When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.
23.Use 302 redirects only for long or ugly URLs (MEDIUM PRIORITY)
HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable.Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.
24.Get as many inbound links as you can (MEDIUM PRIORITY)
Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links fromhigh-reputation sites are better than 10 links from link farms.
25.Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)
Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.
26.Put your keyword phrase at the top of the HTML (MEDIUM PRIORITY)
More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase.
27.Put your keyword phrase in alternative text (MEDIUM PRIORITY)
Images are a great place to put your keyword phrase - in the alternate text.This is a way to add your keyword phrase into your document without being repetitive to your readers. But be careful not to overdo it - as you don't want to appear to be keyword stuffing. That could get your site banned.
28.Increase the font size of your keyword phrase (MEDIUM PRIORITY)
Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.
29.Format your keyword phrases to stand out (MEDIUM PRIORITY)
Use and where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important than the surrounding text.
30.Write a descriptive meta description (MEDIUM PRIORITY)
Search engines use the description meta tag as the description in their index. So it's important to describe your pages accurately. This helps customers find your pages, and search engines to index them.
31.Link to your page from within your site (MEDIUM PRIORITY)
Links are important, and linking from one page to another on your own site is a very easy way to get links.They aren't as important in search engine ranking as links from external sites, but they do help.If nothing else, they help the search engine spider find all the pages on your site.
32.Put up links that flow within the text (MEDIUM PRIORITY)
Links that make sense within the context of the document (whether from external or your own site) will rank higher than lists of links or other forms of artificial links. This is because search engines value content and links that make sense within the context of the content are more definitely related to that content than links that are inside lists.
33.Keep asking for inbound links (MEDIUM PRIORITY)
The older the links are the better. If you get 100 links added all at once, it appears to the search engines that you are buying link placement, and that can be construed as spamming.
34.Get linked in DMOZ and Yahoo! (MEDIUM PRIORITY)
DMOZ and Yahoo! and other directories show that your page is related to the contentin that section of the directory.
35.Periodically check your outbound links for pagerank (MEDIUM PRIORITY)
Whenever you add an external link on your site, you run the risk that it changes from the site you linked to into a link farm or "bad neighborhood". By periodically checking the PageRank of the external sites you link to, you can remove links that have gotten bad.This will help you make sure that your page's credibility is not reduced by who you are linking to.
36.Link all major images (MEDIUM PRIORITY)
It's important to always link images because people click on images. And search engines value content that has been linked. The key is to always include alternative text, so that the search engine has text to rank. Any image that your customer can see on the page should be linked.
37.Keep your pages up-to-date (MEDIUM PRIORITY)
Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates.
38.If you must use frames, always use the noframes tag (MEDIUM PRIORITY)
Frames and search engines don't mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines is to completely rewrite it in your noframes version.
39.If you must use Flash, always include alternative text (MEDIUM PRIORITY)
Flash and search engines don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.
40.Use Flash for non-critical pieces of a page (MEDIUM PRIORITY)
The best use of Flash on websites is as small portions of the site, preferably non-critical portions.Search engines can't view Flash, they see them as images. According to Google Webmaster Central, sites that effectively use Flash "use Flash for rich media but rely on HTML for content and navigation."
41.Keep your pages close to the root directory (LOW PRIORITY)
The higher your pages are in your sub-directories, the better they will rank in search engines.This is because pages that are listed right off the root directory are typically more important than pages that are found four or five levels deep in the site.
42.Use the meta keywords tag and include your keyword phrase (LOW PRIORITY)
Meta tags are a very popular way to improve search engine results, but the fact of the matter is that some major search engines don't use them at all, and others only use them a little.It won't hurt to include your keyword phrase and any secondary keywords in the meta keywords tag, but don't expect it to work wonders.
44.Keep your kewords together (LOW PRIORITY)
Search engines rank keywords in pages regardless of where they are found. But if you're trying to rank well for a specific keyword phrase, keeping the keywords together will insure that the search engines recognize that they are related.
45.Use your keyword phrase in your meta description (LOW PRIORITY)
Most search engines use the meta description field as the description in their search results.So it's important to have a good description. Including your keyword phrase in the meta description tagis one more place that the search engines can see your keywords. This isn't a magic bullet, but it is a good idea.
46.Set your language meta keyword (LOW PRIORITY)
If your page is in a language other than English, you should set the language meta tag so that search engines (and other user agents) know what language it's in. Most search engines have other ways of telling what language the page is written in, but they do use that tag, and it could help you rank higher in searches in that language.
47.Optimize for a few secondary keywords (LOW PRIORITY)
Once you have a keyword phrase, you can choose one or two other keywords to optimize for as well. But be careful with these - make sure that the density of your secondary keywords is no more than 1-2%. Any higher and you risk confusing the search engine and diluting the power of your primary keyword phrase.
48.Use your keyword phrase in named anchors (LOW PRIORITY)
A named anchor (also called a bookmark) is a useful tool for creating navigation within a Web page. But for search engines, it also indicates that the text defined by and following the anchor has more significance. If you use your keyword phrase in some of your named anchors, that will give that text more prominence.
49.Use different forms of words for your keyword phrase (LOW PRIORITY)
This is also called stemming. Most search engines recognize that one word stemmed from
another is really the same word. For example, plural versions of nouns (dog and dogs),
gerunds and active verbs (dig and digging), and so on. By using different forms of your
keywords, you can make your page more interesting for your readers, while still optimizing
for search engines.
50.Use synonyms for your keywords (LOW PRIORITY)
Synonyms, like keyword stemming is another way to mix up your text for your readers while still optimizing for search. Most modern search engines have a powerful synonym library and so recognize that words like "dog" and "canine" mean the same thing. Be careful using this technique on non-English pages, however. Most search engines were developed in English-speaking countries, and have more extensive English vocabularies than other languages.Also, you should remember that tools like keyword density readers often don't recognize synonyms,so your page may be denser in keywords than they report if you use a lot of synonyms.
51.Don't link a lot to external sites (LOW PRIORITY)
Linking to sites not on your site is a good idea, but don't fill up your pages with them.At best, you will dilute the effectiveness of your page in the search engines, and at worst your page will look like a list of links and get slightly penalized by search engines. Also,when you have lots of external links, you have more to check on a regular basis, to make sure that those pages don't go bad or turn into "bad neighborhoods".
52.Register a separate domain instead of a sub-domain (LOW PRIORITY)
Subdomains are a nice way to create new websites without needing to register a new domain.
This site is a subdomain of About.com - webdesign.about.com. But subdomains are not as recognized by search engines (or customers for that matter) as separate sites. For example, most people who link to my site link to it with a title of "About.com." But if you were to go to www.about.com, you'd get a very different impression of my site than the true URL of webdesign.about.com. The other problem with subdomains is that most people think that URLs should start with "www".Sometimes www.subdomain.domain.com will work, but sometimes it won't.
If you can, you should move all sites that are on a subdomain onto a real domain name of their own.
53.Register a .com domain over a .biz or .us domain (LOW PRIORITY)
Trying to find a good domain name can be challenging, especially on the .com top-level domain (TLD). But finding a good .com domain will rank higher than a similar domain on the .biz or .us TLDs.And if you can get a .edu domain (because you're a school or university) your site will have more credibility instantly. Some SEO services feel that a .org TLD is better than a .com, but they aren't any more difficult (in general) to get than a .com domain, and while search engines might give them some priority now, they will probably lessen that as .org domains become more common.
54.Use hyphens to separate words in domains (LOW PRIORITY)
When you're putting keywords in your domain and URLs, you should consider separating them with hyphens (-) rather than mashing them all together or using underscores (_). Search engine spiders can't tell where a word ends and begins without cues like hyphens, and most computers recognize hyphens as the end of a word, but see underscores as part of the word.
55.Use hyphens or underscores to separate words in URLs (LOW PRIORITY)
Just like your domains, you should separate words in your URLs with hyphens (-) or underscores (_). Hyphens are better, but outside of the domain, underscores can work. Hyphens work better because many search engine spiders recognize hyphens as the end of a word, but see underscores as part of the word. Also, underscores can be seen as a space by your customers (because the underline of the link and the underscore merge together), and they will then get frustrated if they try to type the URL with a space and can't get to the page.
56.Write short pages (LOW PRIORITY)
The shorter your page is, the fewer times you need to repeat your keyword phrase and keep the density just right. Plus, short pages load more quickly, and so your readers will appreciate it.Keep pages under 30KB in size. Split long pages into multiple pages and optimize each page.
57.Use JavaScript with care (LOW PRIORITY)
As long as your scripts are valid and don't break your HTML, most search engines will ignore them.But don't rely on JavaScript to improve your rankings - most search engines ignore content inside JavaScript.
58.Include text transcripts of podcasts and sound files (LOW PRIORITY)
Like images and Flash, search engines can't index the content of sound files including podcasts.
By including a transcript of your sound files and podcasts, you give search engines more text to index.
59.Don't host your site with a host that allows spammers (AVOID)
This means any type of spammers, but especially search engine spammers. If you don't know what your host's policy is towards spammers, find out. There should be something in their terms and conditions about malicious activity. If your IP is blacklisted, you'll be blacklisted right along with it, even if your site is completely innocent.
60.Don't host your site with a host that is down a lot (AVOID)
While search engines won't deliberately discriminate against a site that is down, if they can't get to your URL because it's down, they can't index it. And if your site is down several times when the spider tries to access it, it could be flagged as gone, and then the spider won't come at all. Find out from your hosting provider what their uptime rates are and what they guarantee. Less than 97-98% uptime is bad.
61.Don't write your content with JavaScript (AVOID)
While search engines won't penalize a site for using JavaScript, they don't typically index the contents of the scripts. So if your pages use JavaScript to display the contents,it will be harder to get high ranks for those pages. This includes pages that use scripts to show and hide text and pages that use Ajax for the content.
0SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you've got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning.
1.Write great content (HIGH PRIORITY)
Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.
2.Write unique content (HIGH PRIORITY)
Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.
3.Add new content all the time (HIGH PRIORITY)
Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.
4.Create a great keyword phrase (HIGH PRIORITY)
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.
5.Choose a phrase that is popular, but not too popular (HIGH PRIORITY)
When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.
6.Write an accessible site (HIGH PRIORITY)
Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines
to read and rank your pages.
7.Use the keyword phrase in your title tag (HIGH PRIORITY)
The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.
8.Get a domain with your keyword phrase (HIGH PRIORITY)
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.
9.Use the keyword phrase in your URL (HIGH PRIORITY)
Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.
10.Use your keyword phrase a lot, but not too much (HIGH PRIORITY)
The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.
11.Use your keyword phrase in headlines (HIGH PRIORITY)
Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.
12.Use your keyword phrase in anchor text of links (HIGH PRIORITY)
Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.
13.Ask other people for links to your page (HIGH PRIORITY)
A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.
14.Try to get your keyword phrase inside incoming links (HIGH PRIORITY)
Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.
Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made. For example:
Please link to this page: SEO Tricks and Techniques
15.Try to get links from reputable sites (HIGH PRIORITY)
Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.
16.Try to get links from similar sites (HIGH PRIORITY)
Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.
17.Try to get links from .edu, and .gov sites (HIGH PRIORITY)
Sites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you, that gives your site more credibility as well.
18.Create as much content as you can (MEDIUM PRIORITY)
Content is king. The more content you have on your site, the more there is to be
indexed and appear in search engines.
19.Keep your site content inside one theme (MEDIUM PRIORITY)
The theme or topic of your entire site is important as well. If you have a lot of
pages all around one basic theme, that will lend more credibility to each page that follows that same theme.
20.Keep your site live as long as possible (MEDIUM PRIORITY)
Older pages (at the same domain) will rank higher than newer ones.
21.Create a sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site.It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.
22.Create an XML sitemap or Google sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.Use 301 redirects for permanent redirects (MEDIUM PRIORITY)
When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.
23.Use 302 redirects only for long or ugly URLs (MEDIUM PRIORITY)
HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable.Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.
24.Get as many inbound links as you can (MEDIUM PRIORITY)
Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links fromhigh-reputation sites are better than 10 links from link farms.
25.Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)
Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.
26.Put your keyword phrase at the top of the HTML (MEDIUM PRIORITY)
More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase.
27.Put your keyword phrase in alternative text (MEDIUM PRIORITY)
Images are a great place to put your keyword phrase - in the alternate text.This is a way to add your keyword phrase into your document without being repetitive to your readers. But be careful not to overdo it - as you don't want to appear to be keyword stuffing. That could get your site banned.
28.Increase the font size of your keyword phrase (MEDIUM PRIORITY)
Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.
29.Format your keyword phrases to stand out (MEDIUM PRIORITY)
Use and where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important than the surrounding text.
30.Write a descriptive meta description (MEDIUM PRIORITY)
Search engines use the description meta tag as the description in their index. So it's important to describe your pages accurately. This helps customers find your pages, and search engines to index them.
31.Link to your page from within your site (MEDIUM PRIORITY)
Links are important, and linking from one page to another on your own site is a very easy way to get links.They aren't as important in search engine ranking as links from external sites, but they do help.If nothing else, they help the search engine spider find all the pages on your site.
32.Put up links that flow within the text (MEDIUM PRIORITY)
Links that make sense within the context of the document (whether from external or your own site) will rank higher than lists of links or other forms of artificial links. This is because search engines value content and links that make sense within the context of the content are more definitely related to that content than links that are inside lists.
33.Keep asking for inbound links (MEDIUM PRIORITY)
The older the links are the better. If you get 100 links added all at once, it appears to the search engines that you are buying link placement, and that can be construed as spamming.
34.Get linked in DMOZ and Yahoo! (MEDIUM PRIORITY)
DMOZ and Yahoo! and other directories show that your page is related to the contentin that section of the directory.
35.Periodically check your outbound links for pagerank (MEDIUM PRIORITY)
Whenever you add an external link on your site, you run the risk that it changes from the site you linked to into a link farm or "bad neighborhood". By periodically checking the PageRank of the external sites you link to, you can remove links that have gotten bad.This will help you make sure that your page's credibility is not reduced by who you are linking to.
36.Link all major images (MEDIUM PRIORITY)
It's important to always link images because people click on images. And search engines value content that has been linked. The key is to always include alternative text, so that the search engine has text to rank. Any image that your customer can see on the page should be linked.
37.Keep your pages up-to-date (MEDIUM PRIORITY)
Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates.
38.If you must use frames, always use the noframes tag (MEDIUM PRIORITY)
Frames and search engines don't mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines is to completely rewrite it in your noframes version.
39.If you must use Flash, always include alternative text (MEDIUM PRIORITY)
Flash and search engines don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.
40.Use Flash for non-critical pieces of a page (MEDIUM PRIORITY)
The best use of Flash on websites is as small portions of the site, preferably non-critical portions.Search engines can't view Flash, they see them as images. According to Google Webmaster Central, sites that effectively use Flash "use Flash for rich media but rely on HTML for content and navigation."
41.Keep your pages close to the root directory (LOW PRIORITY)
The higher your pages are in your sub-directories, the better they will rank in search engines.This is because pages that are listed right off the root directory are typically more important than pages that are found four or five levels deep in the site.
42.Use the meta keywords tag and include your keyword phrase (LOW PRIORITY)
Meta tags are a very popular way to improve search engine results, but the fact of the matter is that some major search engines don't use them at all, and others only use them a little.It won't hurt to include your keyword phrase and any secondary keywords in the meta keywords tag, but don't expect it to work wonders.
44.Keep your kewords together (LOW PRIORITY)
Search engines rank keywords in pages regardless of where they are found. But if you're trying to rank well for a specific keyword phrase, keeping the keywords together will insure that the search engines recognize that they are related.
45.Use your keyword phrase in your meta description (LOW PRIORITY)
Most search engines use the meta description field as the description in their search results.So it's important to have a good description. Including your keyword phrase in the meta description tagis one more place that the search engines can see your keywords. This isn't a magic bullet, but it is a good idea.
46.Set your language meta keyword (LOW PRIORITY)
If your page is in a language other than English, you should set the language meta tag so that search engines (and other user agents) know what language it's in. Most search engines have other ways of telling what language the page is written in, but they do use that tag, and it could help you rank higher in searches in that language.
47.Optimize for a few secondary keywords (LOW PRIORITY)
Once you have a keyword phrase, you can choose one or two other keywords to optimize for as well. But be careful with these - make sure that the density of your secondary keywords is no more than 1-2%. Any higher and you risk confusing the search engine and diluting the power of your primary keyword phrase.
48.Use your keyword phrase in named anchors (LOW PRIORITY)
A named anchor (also called a bookmark) is a useful tool for creating navigation within a Web page. But for search engines, it also indicates that the text defined by and following the anchor has more significance. If you use your keyword phrase in some of your named anchors, that will give that text more prominence.
49.Use different forms of words for your keyword phrase (LOW PRIORITY)
This is also called stemming. Most search engines recognize that one word stemmed from
another is really the same word. For example, plural versions of nouns (dog and dogs),
gerunds and active verbs (dig and digging), and so on. By using different forms of your
keywords, you can make your page more interesting for your readers, while still optimizing
for search engines.
50.Use synonyms for your keywords (LOW PRIORITY)
Synonyms, like keyword stemming is another way to mix up your text for your readers while still optimizing for search. Most modern search engines have a powerful synonym library and so recognize that words like "dog" and "canine" mean the same thing. Be careful using this technique on non-English pages, however. Most search engines were developed in English-speaking countries, and have more extensive English vocabularies than other languages.Also, you should remember that tools like keyword density readers often don't recognize synonyms,so your page may be denser in keywords than they report if you use a lot of synonyms.
51.Don't link a lot to external sites (LOW PRIORITY)
Linking to sites not on your site is a good idea, but don't fill up your pages with them.At best, you will dilute the effectiveness of your page in the search engines, and at worst your page will look like a list of links and get slightly penalized by search engines. Also,when you have lots of external links, you have more to check on a regular basis, to make sure that those pages don't go bad or turn into "bad neighborhoods".
52.Register a separate domain instead of a sub-domain (LOW PRIORITY)
Subdomains are a nice way to create new websites without needing to register a new domain.
This site is a subdomain of About.com - webdesign.about.com. But subdomains are not as recognized by search engines (or customers for that matter) as separate sites. For example, most people who link to my site link to it with a title of "About.com." But if you were to go to www.about.com, you'd get a very different impression of my site than the true URL of webdesign.about.com. The other problem with subdomains is that most people think that URLs should start with "www".Sometimes www.subdomain.domain.com will work, but sometimes it won't.
If you can, you should move all sites that are on a subdomain onto a real domain name of their own.
53.Register a .com domain over a .biz or .us domain (LOW PRIORITY)
Trying to find a good domain name can be challenging, especially on the .com top-level domain (TLD). But finding a good .com domain will rank higher than a similar domain on the .biz or .us TLDs.And if you can get a .edu domain (because you're a school or university) your site will have more credibility instantly. Some SEO services feel that a .org TLD is better than a .com, but they aren't any more difficult (in general) to get than a .com domain, and while search engines might give them some priority now, they will probably lessen that as .org domains become more common.
54.Use hyphens to separate words in domains (LOW PRIORITY)
When you're putting keywords in your domain and URLs, you should consider separating them with hyphens (-) rather than mashing them all together or using underscores (_). Search engine spiders can't tell where a word ends and begins without cues like hyphens, and most computers recognize hyphens as the end of a word, but see underscores as part of the word.
55.Use hyphens or underscores to separate words in URLs (LOW PRIORITY)
Just like your domains, you should separate words in your URLs with hyphens (-) or underscores (_). Hyphens are better, but outside of the domain, underscores can work. Hyphens work better because many search engine spiders recognize hyphens as the end of a word, but see underscores as part of the word. Also, underscores can be seen as a space by your customers (because the underline of the link and the underscore merge together), and they will then get frustrated if they try to type the URL with a space and can't get to the page.
56.Write short pages (LOW PRIORITY)
The shorter your page is, the fewer times you need to repeat your keyword phrase and keep the density just right. Plus, short pages load more quickly, and so your readers will appreciate it.Keep pages under 30KB in size. Split long pages into multiple pages and optimize each page.
57.Use JavaScript with care (LOW PRIORITY)
As long as your scripts are valid and don't break your HTML, most search engines will ignore them.But don't rely on JavaScript to improve your rankings - most search engines ignore content inside JavaScript.
58.Include text transcripts of podcasts and sound files (LOW PRIORITY)
Like images and Flash, search engines can't index the content of sound files including podcasts.
By including a transcript of your sound files and podcasts, you give search engines more text to index.
59.Don't host your site with a host that allows spammers (AVOID)
This means any type of spammers, but especially search engine spammers. If you don't know what your host's policy is towards spammers, find out. There should be something in their terms and conditions about malicious activity. If your IP is blacklisted, you'll be blacklisted right along with it, even if your site is completely innocent.
60.Don't host your site with a host that is down a lot (AVOID)
While search engines won't deliberately discriminate against a site that is down, if they can't get to your URL because it's down, they can't index it. And if your site is down several times when the spider tries to access it, it could be flagged as gone, and then the spider won't come at all. Find out from your hosting provider what their uptime rates are and what they guarantee. Less than 97-98% uptime is bad.
61.Don't write your content with JavaScript (AVOID)
While search engines won't penalize a site for using JavaScript, they don't typically index the contents of the scripts. So if your pages use JavaScript to display the contents,it will be harder to get high ranks for those pages. This includes pages that use scripts to show and hide text and pages that use Ajax for the content.
I visit this site and acquainted with this.This site publish most useful and valuable article.I read this post and find lot of things.I am really happy for reading and knowing this post.
ReplyDeleteBuy Articles