Saturday, 7 May 2011

How to optimize your site for MSN

MSN optimization tips The effective seo campaign requires to optimize a website for all popular search engines. but generally Google is no 1 and yahoo is on no 2 in internet search but what no 3 it is definitly MSN search or bing search. So if you want to get traffic from MSN then please optimize your website for MSN also. Optimizing for MSN is necessary as many new Internet users will be searching via the MSN search engine option. MSN Search engine is also working as a default search engine in Internet Explorer. Like other Search Engines MSN Also first spiders the pages on the Web, indexes them in its database and after that applies the algorithm to generate the pages with the search results.

Keyword Density

One of the most important factors in on page optimization for MSN is the placement of keywords.
Placing your keywords in the beginning and ending paragraph is very important. You can do even better if you use keywords in link text while linking pages to each other. Do not put unnecessary words for the sake of increasing keyword density. Similarly don't use hidden text as it might cause the removal of your site from MSN index.Page Optimization Page optimization is not only important for MSN but it is equally important if you want to achieve higher rankings on other search engines for your targeted keyword or phrase. These are many other contributing factors which are of great importance but for beginners it would be a good idea to add a robots.txt file to control the indexing of your site by the MSNBot. These also stand correct and good for other crawlers It is very amazing thing that many seo experts totally ignore MSN Optimization during their campaign. but i do not ignore while i do optimize a website for my client because i know and i value my client's need as search engine point of view. as a very popular search engine product of Microsoft MSN works like..
  • Use only well-formed HTML code in your pages, perform HTML Validation over your code before submitting your website too MSN.
  • All links open the correct web page and there MUST be no broken link in your website. If your site contains broken links, MSNBot may not be able to index your site effectively, thus preventing people from reaching all of your pages.
  • If you move a page, set up the page's original URL to redirect people to the new developed page.Also you must indicate whether the move is permanent or temporary.
  • Make sure MSNBot is allowed to crawl your site and isn't on your list of web crawlers that are prohibited from indexing your site. If you will allow MSNBot to crawl then your website will be index else MSN doesn’t know any magic to automatically crawl your website.
  • Use a robots.txt file or meta tags to direct MSNBot and other web crawlers to index your site.
  • MSN still relies heavily on meta tags, so well optimized your meta tags and check your meta tag through any meta tag analyzer, the best one is
  • MSN gives high priority to your On Page Optimization over off Page Optimization.
  • Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to use as link destinations. For example, the URL is easier for MSNBot to crawl. Try to prevent yourself from dynamic urls when you are doing on Page Optimization. Also, a URL that doesn't change is easier for people to remember.
  • your website user friendly as well as search engine friendly.
  • Never use frame.
  • Keep habit of using JavaScript as less as you can.
  • The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.
  • Text must be relavent to the targeted keywords.
  • Use targeted keywords in your text too in order to get better results.
  • Try to have your website navigation at left side of the webpage. Use your targeted keywords at beginning of your website’s content.
  • Dynamic content also increases PR of your website.
  • The size of web page also counts for MSN Optimization. Am HTML Page with no pictures should be under 150 KB. If you are working over Blog then you must have one post in every page.
  • Make sure that each page is accessible by at least one static text link.
  • Don't put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
  • Add a site map to help MSNBot to visit your websites.
  • You must work site hierarchy. each page should only be from one to three clicks away from the home page.
  • Don’t heavily used keywords in your content and also don’t use irrelevant keywords to increase a page’s keyword density. Place average keywords in your meta tags and content.
  • Don’t use hidden text or links else your website will be Banned.
  • Using techniques such as link farms can also ban your website over MSN.
Submitting your site doesn't guarantee that your site will be indexed, but it does help MSN to locate your site so that MSNBot can try to crawl it. MSNBot doesn't automatically crawl sub-pages on your website. If you want MSNBot to index other pages on your website, submit URLs for those pages. MSNBot may crawl sub-pages that are linked to from other websites.

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